The Brand Reputation Playbook™
The essential resource for building and protecting your brand.
The Brand Reputation Playbook™ will help you:
Build trust with stakeholders,
Anticipate and prevent crises, and
Grow the value of your brand by telling a more powerful story.
What’s Inside The Brand Reputation Playbook™
The Brand Reputation Playbook™ is your all-in-one guide to the fundamentals of building a strong and resilient brand.
It’s focused on specific, actionable steps you can start today to protect your brand against crisis, strengthen relationships with your stakeholders, and navigate the changing expectations of customers, clients, and the public.
Who’s it for?
The Brand Reputation Playbook™ is designed for leaders, executives, and professionals who are responsible for building and protecting a brand, including:
Start-up founders,
Communications and PR leaders,
Stakeholder engagement professionals,
People & Culture leaders,
and anybody who sees the need to take their brand reputation efforts to the next level.
Your Brand Reputation Coach
Hi there, this is Emile — the author of The Brand Reputation Playbook™.
I’ve had the privilege of working in senior roles with some of Canada’s most prominent corporate, public affairs, and advocacy brands — always with a focus on building trust, driving action, and creating value.
My core skills are strategic communication, stakeholder engagement, and issues management.
But what I love most of all is coaching and empowering others to tell powerful stories that propel them toward their goals — and benefit from some of the lessons that I’ve learned the hard way!
I recently launched my own advisory practice, Emile & Co., where I help start-ups, growth-stage companies, and more established enterprises craft and execute world-class brand reputation programs.
After you’ve reviewed The Brand Reputation Playbook™, take a look at The Brand Reputation Crash Course™ — my one-hour video course that brings this topic to life with case studies, insights, and war stories from my time working in politics and public affairs.
If you’d like to talk about your brand reputation needs, drop me a line at buildtrust.ca/help.
